Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of shopping companies are turning to server-side tracking as a means to improve their information collection processes. While it requires a lot more technical knowledge than regular GTM and might introduce added expenses, it can lead to better accuracy and even more trustworthy data
Pixel tracking utilizes an item of code to sign up conversions on your website. It's simple to establish and much less vulnerable to ad blockers.
1. Much more precise data
The conventional technique of tracking conversions on an internet site, using pixels, is having difficulty with changing web browser personal privacy plans. This suggests that the information being sent out to Google Advertisements, Facebook Manager and various other systems is much less exact than it must be.
Server-side monitoring is an extra safe and secure alternative that helps to bypass these restrictions, as it's loaded from your own domain name and dealt with as first-party code, indicating it's less likely to be affected by advertisement blockers or various other safety steps. This offers more exact information and a much more total picture of customer trips across channels.
In addition, this sort of monitoring allows businesses to track conversions beyond the web site, such as telephone call and in-store gos to, which can be difficult for pixel-based monitoring. This versatility gives marketers extra possession over the data they send, and makes it less complicated to abide by various information legislations. It's also a whole lot much less vulnerable to fraudulence, as it's harder for deceptive stars to control the system by altering the postback link.
2. Better control over information.
Server-side monitoring allows organizations to gather and enrich information before sending it to third-party analytics/advertising systems. This improves information completeness and precision, which can assist marketing experts make even more enlightened advertising decisions.
Traditional pixel tracking relies upon JavaScript tracking codes that are put in site site visitors' internet browsers. These tracking codes are typically blocked by advertisement blockers, which can lead to data collection interruptions and imprecise outcomes. Server-side tracking makes it possible for services to bypass these restrictions and provide exact, constant data that is much less vulnerable to interference.
This sort of tracking additionally enables businesses to track conversions that happen beyond the site, like call and in-store purchases. This is necessary considering that new personal privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) restrict the shelf life of cookie-based monitoring pixels to 7 days. This is an essential reason that S2S is much more reliable for services seeking to adapt to these adjustments.
3. Less susceptible to scams
Server-side monitoring enables services to adjust data payloads prior to it gets to third party endpoints, enhancing protection and privacy. This is particularly vital as different web browsers and systems significantly change exactly how they manage cookies. As an example, in iOS 14, Safari will only provide first-party cookie information and will certainly not allow pixel-based tracking. Utilizing server-side monitoring, you can bypass these constraints and continue to track conversions that happened outside of your web site.
On top of that, server-side tracking enables you to catch individual data directly by yourself web servers. This gets rid of dependancy on 3rd parties, which can be vulnerable to violations and performance marketing automation personal privacy offenses.
A server-side radar is a collection of guidelines that informs your internet site's web server what occasions to record. This data is after that sent out to analytics devices like Google Analytics and Facebook Business. It's also used to set off event-based ads, such as retargeting. In contrast, pixel tracking is an alternative method that uses a small piece of code on your webpage to collect information from customers.
4. Less complicated to apply
Server-side monitoring is an information collection procedure that occurs on the site's own server, bypassing web internet browser constraints. This suggests that information gathered by the website/app is first sent to the server where it's processed and afterwards sent to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this method is that it decreases the scope of information monitoring and provides organizations much more control over transmission, making it generally more reputable. Therefore, it's much less susceptible to data challenges brought on by points like a damaged connection or an energetic advertisement blocker being set up.
With OWOX BI's Server-Side Tracking, your business can accumulate real-time conversion information in the same way that you would certainly with pixels or a cookie, yet this is then passed directly to your advertising and marketing devices on the server. This allows you to have even more precise data and aids make sure compliance with privacy laws such as GDPR. Additionally, it likewise avoids the monitoring restrictions imposed by internet browsers and ad blockers.