How To Use Metaverse Advertising In Performance Marketing

Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A variety of e-commerce services are turning to server-side tracking as a way to enhance their information collection processes. While it needs extra technical knowledge than regular GTM and may present added costs, it can cause better accuracy and more trustworthy information


Pixel monitoring utilizes an item of code to sign up conversions on your web site. It's simple to establish and less susceptible to ad blockers.

1. Much more accurate data
The conventional method of tracking conversions on a website, using pixels, is having difficulty with changing web browser privacy plans. This indicates that the data being sent to Google Advertisements, Facebook Manager and other platforms is much less precise than it ought to be.

Server-side tracking is an extra safe choice that helps to bypass these constraints, as it's filled from your own domain and dealt with as first-party code, indicating it's less most likely to be impacted by ad blockers or various other safety steps. This provides extra precise data and an extra total picture of customer trips across networks.

Furthermore, this type of monitoring enables businesses to track conversions beyond the site, such as call and in-store sees, which can be challenging for pixel-based monitoring. This versatility gives marketing experts a lot more ownership over the information they send, and makes it less complicated to adhere to various information laws. It's likewise a lot much less vulnerable to fraudulence, as it's more difficult for illegal actors to adjust the system by changing the postback link.

2. Better control over information.
Server-side tracking permits companies to accumulate and enhance information before sending it to third-party analytics/advertising systems. This improves information completeness and accuracy, which can aid online marketers make even more educated advertising and marketing decisions.

Typical pixel tracking counts on JavaScript tracking codes that are placed in web site visitors' web browsers. These tracking codes are often blocked by advertisement blockers, which can result in information collection interruptions and incorrect outcomes. Server-side tracking allows organizations to bypass these restrictions and give accurate, constant information that is less prone to disturbance.

This type of tracking additionally allows companies to track conversions that happen outside of the site, like call and in-store acquisitions. This is essential given that brand-new privacy policies such as Apple's Intelligent Monitoring Avoidance (ITP) limit the life span of cookie-based monitoring pixels to 7 days. This is a key reason why S2S is a lot more trusted for companies seeking to adjust to these adjustments.

3. Less susceptible to scams
Server-side monitoring makes it possible for businesses to control information hauls prior to it reaches third party endpoints, enhancing safety and personal privacy. This is especially important as different web browsers and systems significantly transform how they deal with cookies. For instance, in iphone 14, Safari will just supply first-party cookie information and will certainly not allow pixel-based tracking. Using server-side tracking, you can bypass these restrictions and remain to track conversions that occurred beyond your internet site.

On top of that, server-side tracking enables you to capture user data directly on your own servers. This gets rid of reliance on third parties, which can be susceptible to violations and personal privacy infractions.

A server-side radar is a collection of directions that informs your web site's web server what occasions to tape. This information is after that sent out to analytics devices like Google Analytics and Facebook Service. It's likewise utilized to activate event-based advertisements, such as retargeting. On the other hand, pixel tracking is an alternate technique that utilizes a small piece of code on your webpage to collect data from users.

4. Easier to implement
Server-side monitoring is an information collection procedure that occurs on the web site's own server, bypassing web browser constraints. This suggests that information gathered by the website/app is first sent to the server where it's processed and then sent to analytics devices like Google Analytics or Facebook Pixel.

The advantage of this method is that it decreases the scope of data monitoring and offers organizations much more control over transmission, making it generally more reputable. Therefore, it's much less susceptible to data challenges brought on by points like a damaged connection or an ad copy optimization tools energetic advertisement blocker being set up.

With OWOX BI's Server-Side Tracking, your organization can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, however this is then passed directly to your advertising and marketing devices on the server. This permits you to have even more precise data and aids make sure compliance with personal privacy guidelines such as GDPR. Furthermore, it also stays clear of the tracking limitations enforced by web browsers and ad blockers.